Skip links


Metrics that Matter (MTM)

There is a lot of generic advice out there on how you should measure your brand’s performance, from measuring engagement with your marketing to interaction with the product itself. While initially these ideas may help you to kickstart your enterprise, over time, they may become

Top Design Trends of 2019

Surely, good design is good design regardless of how it can be categorized? To an extent, this is true, but with each passing year, the design industry welcomes in a new set of trends and themes while bidding a fond farewell to whatever came before.

Why every company needs bespoke website design

Bespoke Website design Digicool offer clients a bespoke service for website design London / Hertfordshire / Uxbridge / Watford / Middlesex. Prospective customers increasingly search online for products and services. For small, medium-sized and large companies alike, a business without a quality website can be

Digital Strategies – a brief introduction

Digital Strategies and Decision Making Digitization is currently bending the rules of competition. It is known that incumbent companies face diverse critical positions that require proper decision-making. As such, it is important to consider the basics of your company even before engaging in digitization. A

What is Competitive Intelligence?

Competitive Intelligence The world of global business has always been fast and demanding, add the ‘online market space’ and you quickly find it difficult to understand how you should be portioning your budgets, resources and time. It’s not just about anticipating your customers needs and

Important Trends in Digital Content Management

A well assembled Content Management System (CMS) will allow you to design, manage, edit, and maintain your business website pages using just one interface. With a CMS, organisations can easily create websites for themselves and even for their clients. These digital systems help in streamlining

Data Services and Technology

Data Services and Technology in the Contemporary Business Sector The exponential growth of corporate data being witnessed today is here to stay. This is being fuelled by a huge proliferation of technological devices, and new data creation and consumption channels. At the same time, the

The importance of a great user interface

Why Creating a Great User Interface is Important for Business The importance of creating a good user interface for your website or app cannot be underestimated. Here are a few reasons why it is so important for your website visitors. Simplicity is Key Nobody wants